About

About

History

FishNet Marketing was established in 2008 as a sales & marketing support arm for Technology Partners. Our main office is located in West Fargo, ND. (Home to the 2nd Largest Microsoft Campus in the U.S) Our expertise lies in our ability to understand the current technology available to Businesses, and our curiosity has driven us to keep abreast of emerging technology, and more importantly, how that technology can potentially impact organizations in a positive way. Our key leadership team has a strong background in Tele-Sales, Partner Account Management, and Digital Marketing. The FishNet Marketing team is comprised of proven and effective Insides Sales, Marketing, and Customer service personnel. These skillsets have directly contributed to the success of our partner channel and our organization. Given our vast experience in technology, marketing, sales and customer service, we are able to provide a cost effective full-scale Lead Generation Engine that create results and drives growth back to our client’s. The results and growth to our client’s base is a direct reflection of the Trust we have developed, the Hard Work we put in to give back the results we committed to, and this is all done by Understanding the technology our clients work with, and the “market message” that will deliver the best results.

Valued Relationship  

FishNet Marketing builds valued relationship with every Partner we come in contact with. No difference if it is a “Grandfathered Partner” we have built an ever growing relationship with over the years or a new partner we are just introducing our services to. Our primary focus is to build a “trust” between our organizations. We build this trust through on-going communication, transparency, and respect for the work that our partners do. We know the challenges our partner’s face and respect the role we play within your sales/marketing processes.

“I am thankful for the FishNet team, the great services you provide, the dedication of your team and how you sincerely want to help us grow through new business development. Thanks for a great partnership”. 

Megan
Project Leadership

Our Guarantee 

To guarantee we are sending only good quality leads to our Partners we have put into place a Quality Assurance Support staff. Our staff reviews all calls with positive potential prior to sending over as a Lead.

  • A partner can expect a set number of leads qualified and quality checked.
  • A partner can expect to gain marketing intelligence from our calling efforts (i.e.: email addresses, additional contacts, # of users, current product or solution)
  • A partner can expect to get Nurture opportunities that they or FishNet Marketing can be working throughout the year.
  • A partner can expect to have a clean, scrubbed list when they get it back.
  • The partner will receive insight into what is working and what is not working (saturation, targets, list quality, conversion rates for planning, name recognition) 

“Before we hired Sean and FishNet Marketing, we were concerned that the callers would be from overseas. Sean was a straight shooter that didn’t mess around with sales tactics, but jumped in, assessed our needs and request. He gave his opinion of what would work best and saw the project through from start to finish. The callers are located here in U.S.A, they understand Microsoft products. They are very friendly over phone and sound extremely nice and laid back on phone calls to prospects. The service we received was Excellent. Thanks Sean!” 

Aimee
Arctic Information Technology

Hourly vs. Pay-Per-Lead 

Here is a response to that question and we get that from time to time.

First off, we do not have a service program available where a partner can Pay-Per-Lead. There are a few reasons for this. All campaigns are different, and require different activities, strategies and types of calling. Inside Sales can be somewhat unpredictable. That being said, we have tried to make it as predictable as possible.

Pay-Per-Lead Advantages

Here are the positives for partners and Inside Sales for hourly (billable by hour):

  • A partner can expect that their calling is priority because we are being paid to make the calls 
  • A partner can expect to gain marketing intelligence from our calling efforts (i.e.: email addresses, additional contacts, # of users, current product or solution) 
  • A partner can expect to get nurture oppty’s that they or FishNet Marketing can be working throughout the year.  
  • A partner can expect to have a clean, scrubbed list when they get it back.  
  • The partner will receive insight into what is working and what is not working (saturation, targets, list quality, conversion rates for planning, name recognition)  
  • In most cases, we are identifying organizations that have not gone out and started actively looking.  This means your partner is the first in the door! We call it PROACTIVE! 
  • Also, and probably most important, we are guaranteeing our leads to be quality.  This means, if we fall short of our commitments we continue calling down on behalf of the partner until we hit our commitments.  
  • We send a Lead Form as well as the recording of the actual conversation so that the partner can feel confident knowing that it is a legitimate lead.  

Pay-Per-Lead Disadvantages

In most cases regardless of whether that lead goes anywhere, that Inside Sales Company is going to do everything in their power to get paid.  

  • Partners and Inside Sales end up spending time bickering over the quality of the lead and whether it should be paid on or not.   
  • Not conducive to building a relationship.  (Sales vs. Marketing)  
  • In 2009-2011, a lot of Inside Sales that were following this model went out of business for one reason or another.  Most of these organizations scored a D or Less rating with the BBB.  Tons of complaints.  
  • The only value to the partner is the leads qualified.  This doesn’t create real value or a strong relationship.  You never become a key part of that organization, and you are always 1 lead away from a broken relationship.  
  • In most cases; organizations that offer this service are shopping that need to more than one partner.  So, the partner gets into a competitive fight for the deal.